Throughout history, Damascus rose oil has symbolized beauty, love, and harmony. It is valued primarily for its distinctive and pleasant fragrance. In various cultures, rose oil has been used in beauty and fragrance rituals as well as in aromatic practices: as early as antiquity, Cleopatra in Egypt helped make rose oil famous by using it as an integral part of beauty and fragrance rituals; in India and the Middle East, it has been used in traditional rituals and religious ceremonies.
The production of rose oil is a meticulous and dedicated process. The flowers are hand-picked early in the morning, when their natural fragrance is at its most intense. To produce just 1 liter of pure rose oil, approximately 3,500–5,000 rose flowers are required — which is why it is often called “liquid gold.” This careful, handcrafted process gives rose oil its well-known quality and aroma, which is appreciated worldwide.